The Event as Market

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Abstract

The essay proposes that the aesthetic model of cloud as metaphor for online services should be reconsidered in the context of the experiential qualities of services and products that are connected to cloud services. Given that every online service requires a business model in order to sustain its presence and the services that are connected to it, the author considers how network-based experiences are better thought of as markets. In particular, this essay explores the role of artifacts that are connected to cloud services and exchange data within complex and invisible value systems.

The concept of ‘data-value constellations’ is analyzed in the context of how our interaction with objects and services that are connected through network technologies are part of these value constellations. It is in these complex markets that any concept of an aesthetic is relational and dependent upon the participant’s place within the market, as well as the incentives keeping them engaged.

The essay uses the the backdrop of the ‘Internet of Things’ as a context in which the market as both an aesthetic and an experience can be most easily understood.
Original languageEnglish
JournalLeonardo Electronic Almanac
Volume22
Issue number1
Publication statusPublished - 2017
  • Imaging the Event

    Speed, C., 26 Jun 2014.

    Research output: Contribution to conferencePaperpeer-review

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