The extended arousing effect or the exciting power of social media on offline consumption behaviors: An abstract

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusAccepted/In press - 14 Jan 2022
EventAcademy of Marketing Science - Monterey, United States
Duration: 25 May 202227 May 2022

Conference

ConferenceAcademy of Marketing Science
Country/TerritoryUnited States
CityMonterey
Period25/05/2227/05/22

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