The extended arousing effect or the exciting power of social media on offline consumption behaviors

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 1 Jun 2022
Event	Academy of Marketing Science - Monterey, United States Duration: 25 May 2022 → 27 May 2022

Conference	Academy of Marketing Science
Country/Territory	United States
City	Monterey
Period	25/05/22 → 27/05/22

Cite this

@conference{a145ddfbafbb4f3184b1cbd3bcd7ea80,

title = "The extended arousing effect or the exciting power of social media on offline consumption behaviors",

author = "Laura Lavertu and Ben Marder and Kirsten Cowan",

year = "2022",

month = jun,

day = "1",

language = "English",

note = "Academy of Marketing Science ; Conference date: 25-05-2022 Through 27-05-2022",

}