The homogeneity of right-wing populist and radical content in YouTube recommendations

Daniel Röchert, Muriel Weitzel, Björn Ross

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The use of social media to disseminate extreme political content on the web, especially right-wing populist propaganda, is no longer a rarity in today's life. Recommendation systems of social platforms, which provide personalized filtering of content, can contribute to users forming homogeneous cocoons around themselves. This study investigates YouTube's recommendations system based on 1,663 German political videos in order to analyze the homogeneity of the related content. After examining two datasets (right-wing populist and politically neutral videos), each consisting of ten initial videos and their first and second level recommendations, we show that there is a high degree of homogeneity of right-wing populist and neutral political content in the recommendation network. These findings offer preliminary evidence on the role of YouTube recommendations in fueling the creation of ideologically like-minded information spaces.
Original languageEnglish
Title of host publicationSMSociety'20: International Conference on Social Media and Society
PublisherACM Association for Computing Machinery
Pages245–254
Number of pages10
ISBN (Electronic)9781450376884
DOIs
Publication statusPublished - 22 Jul 2020
Event11th International Conference on Social Media & Society - Online
Duration: 22 Jul 202024 Jul 2020
https://socialmediaandsociety.org/

Conference

Conference11th International Conference on Social Media & Society
Abbreviated titleSMSociety 2020
CityOnline
Period22/07/2024/07/20
Internet address

Keywords

  • Filter bubble
  • Network Analysis
  • YouTube
  • right-wing populism

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