The injustice-efficacy tradeoff: Counteracting indirect effects of goal proximity on collective action

Based on dual-pathway models of collective action, this research examines how social movements’ proximity to their stated goal affects potential supporters’ willingness and motivations to engage. Across three experimental studies in two different contexts, and for members of both the disadvantaged ingroups and advantaged outgroups (total N = 1,102), we find consistent support for two counteracting indirect effects of goal distance on collective action. When movements are closer to their goals, potential supporters perceive less injustice, which reduces their willingness to engage in collective action for the movements’ cause via the emotion-focused pathway. At the same time, perceptions of political efficacy increase, bolstering engagement via the problem-focused pathway. We conclude that while goal proximity does not seem to affect overall intentions to engage in collective action, it does affect the motivational paths to it, which makes it a relevant factor to consider in both research and social justice contexts.