The more the merrier? An Investigation of the Effect of Following Size on Influencers’ Effectiveness

Research output: Contribution to conference › Poster › peer-review

Original language	English
Publication status	Published - 1 Mar 2025
Event	Society for Consumer Psychology - JW Marriott Las Vegas Resort and Spa, Las Vegas, United States Duration: 27 Feb 2025 → 2 Mar 2025 https://myscp.org/2025-scp-conference-call-for-papers/

Conference	Society for Consumer Psychology
Country/Territory	United States
City	Las Vegas
Period	27/02/25 → 2/03/25
Internet address	https://myscp.org/2025-scp-conference-call-for-papers/

Cite this

@conference{d08a480f62054cca919bfbaf15e9b481,

title = "The more the merrier? An Investigation of the Effect of Following Size on Influencers{\textquoteright} Effectiveness",

author = "Kirsten Cowan",

year = "2025",

month = mar,

day = "1",

language = "English",

note = "Society for Consumer Psychology ; Conference date: 27-02-2025 Through 02-03-2025",

url = "https://myscp.org/2025-scp-conference-call-for-papers/",

}

TY - CONF

T1 - The more the merrier? An Investigation of the Effect of Following Size on Influencers’ Effectiveness

AU - Cowan, Kirsten

PY - 2025/3/1

Y1 - 2025/3/1

UR - https://scholar.xjtlu.edu.cn/en/publications/the-more-the-merrier-an-investigation-of-the-effect-of-following-

M3 - Poster

T2 - Society for Consumer Psychology

Y2 - 27 February 2025 through 2 March 2025

ER -