The new McWorld order: Postmodernism and corporate globalisation

Research output: Chapter in Book/Report/Conference proceedingChapter


The emergence of postmodernism as a topic of general cultural debate in the 1980s and 1990s coincided with, and responded to, a significant transformation in global economics. During those decades, a model of globalisation emerged that saw it as a process through which new forms of international capitalism were developing that threatened to invade not just the governmental traditions of the nations of the world but all aspects of cultural and social interaction. This globalisation was perceived, in other words, as more than simply a means of expanding established national markets along new international lines; rather, the move to late-phase capitalism heralded a radical political shift into an entirely new supra-national global culture. The aim of this chapter is to introduce some of the most influential accounts from that time of what these transformations meant for theories of globalisation and postmodernism, and to examine the ways in which some key literary texts of the period responded to the changes taking place. Focusing on the 1980s and 1990s, it examines the means by which theorists and authors engaged with the perception that a ‘New World Order’ was establishing itself and transforming the globe
Original languageEnglish
Title of host publicationGlobalization and Literary Studies
EditorsJoel Evans
Place of PublicationCambridge
PublisherCambridge University Press
ISBN (Electronic)9781108887915
ISBN (Print)9781108840927
Publication statusAccepted/In press - 2020

Publication series

NameCambridge Critical Concepts
PublisherCambridge University Press


  • postmodernism
  • globalisation
  • New World Order


Dive into the research topics of 'The new McWorld order: Postmodernism and corporate globalisation'. Together they form a unique fingerprint.

Cite this