The purpose of this research was to unravel an apparent paradox: a change that was perceived to lack fit with established organizational values was effectively implemented, while one that was perceived to fit was not. These findings prompted rethinking one of our most widely held and enduring assumptions in the change literature: that fit is superior to misfit. Drawing on a three- year ethnographic study of a Fortune 100 firm’s attempt to implement a NPD practice, we make two contributions to the organizational change literature.
|Title of host publication||Academy of Management Proceedings 2013|
|Publication status||Published - 2013|
|Event||2013 Annual Meeting of the Academy of Management - Florida, Orlando, United States|
Duration: 9 Aug 2013 → 13 Aug 2013
|Conference||2013 Annual Meeting of the Academy of Management|
|Period||9/08/13 → 13/08/13|