The Perceived Surveillance of Conversations Through Smart Devices

Nicholas R. J. Frick, Konstantin L. Wilms, Florian Brachten, Teresa Hetjens, Stefan Stieglitz, Björn Ross

Research output: Contribution to journalArticlepeer-review

Abstract

Organizations are collecting large amounts of data that are generated by internet-connected devices in people’s homes. This raises questions regarding online privacy and data security. A common concern is that online advertisements are personalized based on conversations that have unknowingly been recorded by people’s smart devices. The present article examines this phenomenon and the potential determinants influencing this concern. For this purpose, an online survey (N = 277) was conducted. Three predictors were identified that affect the perceived surveillance of conversations: trust in smart devices, computer anxiety and prior negative experience. The developed surveillance effect model is discussed to understand the factors influencing this concern. The findings of this study serve as a foun-dation for future research and might support organizations in optimizing customer relations.
Original languageEnglish
Pages (from-to)101046
Number of pages16
JournalElectronic Commerce Research and Applications
Volume47
Early online date27 Mar 2021
DOIs
Publication statusPublished - 1 May 2021

Keywords

  • Surveillance effect
  • Perceived Surveillance of Conversations
  • personalized ads
  • online privacy concern
  • smart devices

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