TY - JOUR
T1 - The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC)
T2 - International consensus statement and user guide
AU - Williamson, Chloë
AU - Baker, Graham
AU - Tomasone, Jennifer R.
AU - Bauman, Adrian
AU - Mutrie, Nanette
AU - Niven, Ailsa
AU - Richards, Justin
AU - Oyeyemi, Adewale
AU - Baxter, Beelin
AU - Rigby, Benjamin
AU - Cullen, Benny
AU - Paddy, Brendan
AU - Smith, Brett
AU - Foster, Charlie
AU - Drummy, Clare
AU - Vandelanotte, Corneel
AU - Oliver, Emily
AU - Dewi, Fatwa Sari Tetra
AU - McEwen, Fran
AU - Bain, Frances
AU - Faulkner, Guy
AU - McEwen, Hamish
AU - Mills, Hayley
AU - Brazier, Jack
AU - Nobles, James
AU - Hall, Jennifer
AU - Maclaren, Kaleigh
AU - Milton, Karen
AU - Olscamp, Kate
AU - Campos, Lisseth Villalobos
AU - Bursle, Louise
AU - Murphy, Marie
AU - Cavill, Nick
AU - Johnston, Nora J.
AU - McCrorie, Paul
AU - Wibowo, Rakhmat Ari
AU - Bassett-Gunter, Rebecca
AU - Jones, Rebecca
AU - Ruane, Sarah
AU - Shilton, Trevor
AU - Kelly, Paul
N1 - © 2021. The Author(s).
PY - 2021/12/19
Y1 - 2021/12/19
N2 - Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.
AB - Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.
KW - exercise
KW - campaigns
KW - communication
KW - guidance
KW - principles
U2 - 10.1186/s12966-021-01230-8
DO - 10.1186/s12966-021-01230-8
M3 - Article
C2 - 34923991
SN - 1479-5868
VL - 18
JO - International Journal of Behavioral Nutrition and Physical Activity
JF - International Journal of Behavioral Nutrition and Physical Activity
IS - 1
M1 - 164
ER -