Projects per year
Abstract / Description of output
This paper looks at how fatherhood, as part of the visual discourse around the family, has been portrayed in commercial print advertising in one popular Australian women’s magazine, Australian Women’s Weekly (AWW) since the 1950’s. It shows how the breadwinner model still persists despite the shift from the less engaged father figure of the 1950’s to a more active father in contemporary print advertising.
| Original language | English |
|---|---|
| Title of host publication | ANZMAC Agents for Change. |
| Subtitle of host publication | Conference proceedings |
| Publication status | Unpublished - 2015 |
| Event | ANZMAC - Australia, Brisbane, United Kingdom Duration: 1 Dec 2014 → 3 Dec 2014 |
Conference
| Conference | ANZMAC |
|---|---|
| Country/Territory | United Kingdom |
| City | Brisbane |
| Period | 1/12/14 → 3/12/14 |
Keywords / Materials (for Non-textual outputs)
- Fatherhood
- advertising,
- discourse analysis
- family consumption
- historical analysis
Fingerprint
Dive into the research topics of 'The quiet man: advertising discourse and transformative fatherhood in Australian Women’s weekly 1950-2010.'. Together they form a unique fingerprint.Projects
- 1 Finished
Research output
- 3 Paper
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Making meal times fun: representation of mothers and family meals over time in Magazine Advertising
Marshall, D., Davis, T., Hogg, M., Schneider, T. & Petersen, A., 2014.Research output: Contribution to conference › Paper › peer-review
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Caring through technology: Caring practices in Good Housekeeping (UK), 1950-2010
Schneider, T., Davis, T., Hogg, M., Marshall, D. & Petersen, A., 2012.Research output: Contribution to conference › Paper
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The knowing mother: consuming maternal subjects in magazine advertising
Davis, T., Hogg, M., Schneider, T., Marshall, D. & Petersen, A., 2012.Research output: Contribution to conference › Paper