The role of attitudes and objectives in farmer decision making: Business and environmentally-oriented behaviour in Scotland

J Willock, I J Deary, G Edwards-Jones, G J Gibson, M J McGregor, A Sutherland, J B Dent, O Morgan, R Grieve

Research output: Contribution to journalArticlepeer-review

Abstract

Despite considerable effort to understand and represent decision making by fanners, there has been little attempt to integrate socio-economic, psychological and fanning variables within a comprehensive framework. This paper attempts to do this in the context of two types of farming behaviour - business and environmental - for a sample of over 200 Scottish farmers. Using variables covering their attitudes, objectives and behaviours relevant to many aspects of farming, we proposed mediating variables models of business-oriented and environmentally-oriented farming behaviours. Structural equation modelling was used to test the adequacy of the proposed models. The results of the study emphasise the importance of psychological factors in the decision making of farmers.

Original languageEnglish
Pages (from-to)286-303
Number of pages18
JournalJournal of agricultural economics
Volume50
Issue number2
Publication statusPublished - May 1999

Keywords

  • SOIL CONSERVATION
  • RISK PREFERENCES
  • REASONED ACTION
  • MODELS
  • CONSISTENCY
  • INTENTIONS
  • VALUES

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