The role of social media in enhancing guanxi and perceived effectiveness of e-commerce institutional mechanisms in online marketplace

Alain Yee Loong Chong; Ewelina Lacka; Li Boying; Hing Kai Chan

doi:10.1016/j.im.2018.01.003

The role of social media in enhancing guanxi and perceived effectiveness of e-commerce institutional mechanisms in online marketplace

Alain Yee Loong Chong, Ewelina Lacka, Li Boying, Hing Kai Chan

Research output: Contribution to journal › Article › peer-review

Abstract / Description of output

This study extends literature on e-commerce trust and repurchase intentions by exploring the role of swift guanxi and the perceived effectiveness of institutional mechanisms (PEEIM) in the context of a Chinese e-marketplace ? Taobao. We explore how Taobao?s social media technologies (online reviews and instant messenger) can improve swift guanxi and PEEIM by increasing online interactivity and presence. We find that buyers PEEIM negatively moderates trust in online sellers and repurchase intentions. We show that swift guanxi, created by social media?s interactivity and presence, enhances trust, which further increases repurchase intentions. Theoretical and managerial implications and future research directions are discussed.

Original language	English
Pages (from-to)	621-632
Number of pages	12
Journal	Information and Management
Volume	55
Issue number	5
Early online date	6 Jan 2018
DOIs	https://doi.org/10.1016/j.im.2018.01.003
Publication status	Published - 30 Jul 2018

Keywords / Materials (for Non-textual outputs)

online marketplace
trust
institutional mechanisms
Swift guanx
interactivity
social presence

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10.1016/j.im.2018.01.003

Cite this

@article{aac0ff97e7f9426b801a0841fa18e829,

title = "The role of social media in enhancing guanxi and perceived effectiveness of e-commerce institutional mechanisms in online marketplace",

abstract = "This study extends literature on e-commerce trust and repurchase intentions by exploring the role of swift guanxi and the perceived effectiveness of institutional mechanisms (PEEIM) in the context of a Chinese e-marketplace ? Taobao. We explore how Taobao?s social media technologies (online reviews and instant messenger) can improve swift guanxi and PEEIM by increasing online interactivity and presence. We find that buyers PEEIM negatively moderates trust in online sellers and repurchase intentions. We show that swift guanxi, created by social media?s interactivity and presence, enhances trust, which further increases repurchase intentions. Theoretical and managerial implications and future research directions are discussed.",

keywords = "online marketplace, trust, institutional mechanisms, Swift guanx, interactivity, social presence",

author = "Chong, {Alain Yee Loong} and Ewelina Lacka and Li Boying and Chan, {Hing Kai}",

year = "2018",

month = jul,

day = "30",

doi = "10.1016/j.im.2018.01.003",

language = "English",

volume = "55",

pages = "621--632",

journal = "Information and Management",

issn = "0378-7206",

publisher = "Elsevier",

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TY - JOUR

T1 - The role of social media in enhancing guanxi and perceived effectiveness of e-commerce institutional mechanisms in online marketplace

AU - Chong, Alain Yee Loong

AU - Lacka, Ewelina

AU - Boying, Li

AU - Chan, Hing Kai

PY - 2018/7/30

Y1 - 2018/7/30

N2 - This study extends literature on e-commerce trust and repurchase intentions by exploring the role of swift guanxi and the perceived effectiveness of institutional mechanisms (PEEIM) in the context of a Chinese e-marketplace ? Taobao. We explore how Taobao?s social media technologies (online reviews and instant messenger) can improve swift guanxi and PEEIM by increasing online interactivity and presence. We find that buyers PEEIM negatively moderates trust in online sellers and repurchase intentions. We show that swift guanxi, created by social media?s interactivity and presence, enhances trust, which further increases repurchase intentions. Theoretical and managerial implications and future research directions are discussed.

AB - This study extends literature on e-commerce trust and repurchase intentions by exploring the role of swift guanxi and the perceived effectiveness of institutional mechanisms (PEEIM) in the context of a Chinese e-marketplace ? Taobao. We explore how Taobao?s social media technologies (online reviews and instant messenger) can improve swift guanxi and PEEIM by increasing online interactivity and presence. We find that buyers PEEIM negatively moderates trust in online sellers and repurchase intentions. We show that swift guanxi, created by social media?s interactivity and presence, enhances trust, which further increases repurchase intentions. Theoretical and managerial implications and future research directions are discussed.

KW - online marketplace

KW - trust

KW - institutional mechanisms

KW - Swift guanx

KW - interactivity

KW - social presence

UR - http://eprints.gla.ac.uk/157152/

U2 - 10.1016/j.im.2018.01.003

DO - 10.1016/j.im.2018.01.003

M3 - Article

SN - 0378-7206

VL - 55

SP - 621

EP - 632

JO - Information and Management

JF - Information and Management

IS - 5

ER -

The role of social media in enhancing guanxi and perceived effectiveness of e-commerce institutional mechanisms in online marketplace

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Ewelina Lacka

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The role of social media in enhancing guanxi and perceived effectiveness of e-commerce institutional mechanisms in online marketplace

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Ewelina Lacka

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