The role of social media in enhancing guanxi and perceived effectiveness of e-commerce institutional mechanisms in online marketplace

Alain Yee Loong Chong, Ewelina Lacka, Li Boying, Hing Kai Chan

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'The role of social media in enhancing guanxi and perceived effectiveness of e-commerce institutional mechanisms in online marketplace'. Together they form a unique fingerprint.

Computer Science