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The Routledge Companion to Financial Services Marketing
Tina Harrison
(Editor), Hooman Estelami (Editor)
Business School
Marketing
Centre for Service Excellence
Management Science
Leadership, Organisations and Society
Research output
:
Book/Report
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Book
Overview
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Research output
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Dive into the research topics of 'The Routledge Companion to Financial Services Marketing'. Together they form a unique fingerprint.
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Social Sciences
Marketing of Service
100%
Financial Services
100%
Thinking
20%
Financial Crisis
20%
Books
20%
Marketing
20%
Trust
10%
Reading
10%
Marketing Policy
10%
Customer
10%
Confidence
10%
Economic Systems
10%
Nations
10%
Students
10%
Academic Teaching Personnel
10%
Financial Institutions
10%
Process
10%
State
10%
Experts
10%
Economic and Social Development
10%
Banks
10%
Research
10%
Economics, Econometrics and Finance
Specific Industry
20%
Consumption
20%
Market Concentration
10%
Services Industry
10%
Financial Institution
10%
Economy
10%