The Routledge Companion to Financial Services Marketing

Tina Harrison (Editor), Hooman Estelami (Editor)

Research output: Book/Report › Book

1 Chapter (peer-reviewed)

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2014

Financial services customer relationships: Meanings, motivations and manifestations
Yu, A. & Harrison, T., 8 Dec 2014, The Routledge Companion to Financial Services Marketing. Harrison, T. & Estelami, H. (eds.). Taylor & Francis, Chapter 9. (Routledge Companions in Business, Management and Accounting).
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review