Through the theoretical lens of self-concept and by conducting 27 in-depth interviews, the study shows that social media provides an arena for the development, negotiation and maintenance of home and host identity self-schemas, as well reducing negative emotional effects. However due to simultaneous online surveillance from multiple agents, maintaining disparate expectations is found to result in social anxiety and the practice of self-regulation.
|Publication status||Published - Jul 2016|
|Event||Global Marketing Conference - Hong Kong, Hong Kong|
Duration: 21 Jul 2016 → 24 Jul 2016
|Conference||Global Marketing Conference|
|Period||21/07/16 → 24/07/16|
- social media