Regardless of their race, U.S. and European participants exhibit a White leader prototype, associating being White and leadership. It is unclear if this association is a function of cultural exposure (suggesting other races would be associated with leadership in non-White cultures) or White dominance (even in non-White cultures, being White is associated with leadership). To test these competing explanations, this study recruited Chinese locals (n=71) and Canadian locals (n=101), measuring their responses on a leader Implicit Association Test and a leader generation task. On both measures, relative to Canadian locals, Chinese locals exhibited an association between being Chinese and leadership rather than being White and leadership, supporting a cultural exposure explanation. Exposure to Chinese and Western media yielded additional support for the cultural exposure explanation. A cultural exposure explanation indicates that, to reduce racial bias in leader prototypes, expose individuals to a racially diverse set of leaders.
|Name||Academy of Management Proceedings|
- leader prototype
- race and ethnicity