Towards an ethnography of the MBA classroom: A consideration of the role of interactive lecturing styles within the context of one MBA programme

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Abstract

The need for MBA programmes to prepare managers for international business requires an international, interactive learning environment. This article considers the role of interactive lecturing styles within the context of the Edinburgh University MBA programme. A broad ethnographic perspective is adopted in order to provide `thick' description of the learning context. Illustrations are taken from five di€fferent MBA classes of which three are core courses: Marketing, Economics and Statistics. The other two examples are from the second term options: Financial Institutions and Management of Technology. The examples show a variety of ways of including student oral participation within the lecture framework. Implications of this and future investigations of the MBA classroom for both EAP/ESP professionals and subject lecturers are considered.
Original languageEnglish
Pages (from-to)15-37
JournalEnglish for Specific Purposes
Volume20
Issue number1
DOIs
Publication statusPublished - 2001

Keywords

  • academic lectures
  • Business English
  • MBA
  • interactive lectures
  • ethnography
  • needs analysis

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