Transnational edu-business in China: A case study of culturalist market-making from Finland

Fred Dervin*, Ashley Simpson

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

This article examines a scholar’s discourses related to edu-business in the context of Sino-Finnish edu-business. Based on a critical approach to interculturality, and the decade-long critiques of culturalism, a case study serves as an illustration of the use of the concept of culture by a scholar from Finland to retail Finnish education in China. The results show a reliance on an old and highly criticized conception of culture and a tendency to exoticize and aggrandize Finland, the Finns and Finnish education. Yet a hint at similarities between “Asians” and Finns represents an interesting move from typical differentialist discourses. The article ends with a call for taking interdisciplinarity and ethics into account in edu-business activities in academia.
Original languageEnglish
Pages (from-to)33-58
JournalFrontiers of Education in China
Volume14
DOIs
Publication statusPublished - 15 Apr 2019

Keywords

  • edu-business
  • Finland
  • culturalism
  • interculturality
  • education export

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