Original language | English |
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Title of host publication | Brands: Interdisciplinary Perspectives |
Editors | Jonathan E. Schroeder |
Publisher | Taylor & Francis |
Pages | 119-144 |
Number of pages | 26 |
Volume | 19 |
ISBN (Print) | 9781317658535, 9781138787964 |
DOIs | |
Publication status | Published - 27 Nov 2014 |
Transnational organization and symbolic production: Creating and managing a global brand
John Amis*, Michael L. Silk
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Chapter