Transnational organization and symbolic production: Creating and managing a global brand

John Amis*, Michael L. Silk

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationBrands: Interdisciplinary Perspectives
EditorsJonathan E. Schroeder
PublisherTaylor & Francis
Pages119-144
Number of pages26
Volume19
ISBN (Print)9781317658535, 9781138787964
DOIs
Publication statusPublished - 27 Nov 2014

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