Trusted source, trusted information, trusted support: The role of trust in resident emergency response

If you were to ask people about their ideal, best case scenario response of people in a building fire, it might be something akin to everyone in the building instantly becoming aware of the fire, immediately following the fire safety guidance for their building, and ultimately everyone coming out of the incident unscathed because the correct procedures were followed. This article lays out some of the reasons why people may not react this way. We show that trust is critical to understanding why people may delay response to a threat, and crucially why they might not follow the safety guidance.