Activities per year
Sociolinguistic research has increasingly explored the ways in which semiotic features are variably recruited to stylistically perform enregistered social personae. In this paper, I add to this body of work by exploring the emergence of a stereotypically feminine style and persona that is widespread in British social media. Specifically, I examine the prevalence of non-standard spellings (e.g., <dallyn> darling, <gawjus> gorgeous), discourse features (e.g., hun, babe, u ok hun?), and characterological tropes (e.g., the life motto ‘live, love, laugh’) as indexical representations of a particular type of classed, gendered, and ethnic identity in a corpus of Instagram memes. I demonstrate that these features have become enregistered as a characterological figure of a British working-class White woman—the Hun—that is stylistically deployed as a digital commodity register. Concluding, I emphasise the need for research to engage more fully with stylisation and commodification in social and digital media interaction.
|Journal||Journal of Sociolinguistics|
|Early online date||2 Apr 2022|
|Publication status||Published - Sep 2022|
- digital culture
- social media
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- 1 Participation in conference
11th International Conference on Language Variation in Europe - ICLaVE
Christian Ilbury (Presenter)14 Apr 2022
Activity: Participating in or organising an event types › Participation in conference