Understanding e-commerce adoption by ethnic minority consumers; the role of individual characteristics and culture contact

Ewelina Lacka, Mike Williams

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2019
EventRoyal Bank International Research Seminar -
Duration: 1 Jan 2019 → …

Seminar

SeminarRoyal Bank International Research Seminar
Period1/01/19 → …

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