Projects per year
Abstract
This paper analyses the foundational annual report of the UK’s advertising regulator, the Advertising Standards Authority, in order to explore the rhetoric and arguments used to promote and defend its role in protecting consumers from offensive, harmful, and misleading advertising. Through rhetorical analysis, we identify a range of tensions in how the ASA portrays its role, power, relationships, and independence. The study contributes to current academic and policy debates about the effectiveness of self-regulatory systems.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Academy of Marketing Conference 2025 |
| Publication status | Accepted/In press - 20 Mar 2025 |
| Event | Academy of Marketing Conference 2025 - University College Cork, Cork, Ireland Duration: 7 Jul 2025 → 11 Jul 2025 https://academyofmarketing.org/am2025-conference/ |
Conference
| Conference | Academy of Marketing Conference 2025 |
|---|---|
| Country/Territory | Ireland |
| City | Cork |
| Period | 7/07/25 → 11/07/25 |
| Internet address |
Fingerprint
Dive into the research topics of 'Understanding early discourses of advertising self-regulation'. Together they form a unique fingerprint.Projects
- 1 Active
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Discourses of Advertising Self-Regulation
Auxtova, K. (Principal Investigator) & Miles, C. (Co-investigator)
15/01/24 → …
Project: Research
Activities
- 1 Participation in conference
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Academy of Marketing Conference 2025
Auxtova, K. (Presenter)
7 Jul 2025 → 11 Jul 2025Activity: Participating in or organising an event types › Participation in conference