Urban Vibes and Rural Charms: Analysis of Geographic Diversity in Mobile Service Usage at National Scale

Rajkarn Singh, Marco Fiore, Mahesh K. Marina, Alessandro Nordio, Alberto Tarable

Research output: Chapter in Book/Report/Conference proceedingConference contribution


We investigate spatial patterns in mobile service consumption that emerge at national scale. Our investigation focuses on a representative case study, i.e., France, where we find that: (i) the demand for popular mobile services is fairly uniform across the whole country, and only a reduced set of peculiar services (mainly operating system updates and long-lived video streaming) yields geographic diversity; (ii) even for such distinguishing services, the spatial heterogeneity of demands is limited, and a small set of consumption behaviors is sufficient to characterize most of the mobile service usage across the country; (iii) the spatial distribution of these behaviors correlates well with the urbanization level, ultimately suggesting that the adoption of geographically-diverse mobile applications is linked to a dichotomy of cities and rural areas. We derive our results through the analysis of substantial measurement data collected by a major mobile network operator, leveraging an approach rooted in information theory that can be readily applied to other scenarios.
Original languageEnglish
Title of host publicationProceedings of The Web Conference 2019
Place of PublicationNew York
Number of pages11
ISBN (Print)978-1-4503-6674-8
Publication statusPublished - 13 May 2019
EventThe Web Conference 2019 - San Francisco, United States
Duration: 13 May 201917 May 2019


ConferenceThe Web Conference 2019
Country/TerritoryUnited States
CitySan Francisco
Internet address


  • Mobile service demands
  • mobile network traffic
  • spatial analysis


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