User-centric tensions: Exploring perceived benefits and (dis)comfort in media personalisation

Anna Marie Rezk; Auste Simkute; John Vines; Chris Elsden; Michael Evans; Rhianne Jones; Ewa Luger

doi:10.1145/3679318.3685365

User-centric tensions: Exploring perceived benefits and (dis)comfort in media personalisation

Anna Marie Rezk, Auste Simkute, John Vines, Chris Elsden, Michael Evans, Rhianne Jones, Ewa Luger

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract / Description of output

Providing personalised recommendations has become standard practice across social and streaming services, online news aggregators, and various other media platforms. While success metrics usually paint a picture of user satisfaction and steer development towards further personalisation, these do not directly articulate users’ experiences of and opinions towards personalised content. This paper presents a mixed-methods investigation into the benefits, harms, and comfort levels regarding personalised media perceived by 211 people in the UK. Overall, participants believe that the benefits of personalisation outweigh the harms. However, they reveal conflicted feelings in relation to their comfort levels. Participants advocated for more agency, and provider transparency, including around data collection and handling. Given the high likelihood of accelerating media personalisation, we conclude that it is imperative to emphasise user-centric design in personalisation development and provide a set of design recommendations.

Original language	English
Title of host publication	NordiCHI '24
Subtitle of host publication	Proceedings of the 13th Nordic Conference on Human-Computer Interaction
Place of Publication	New York, NY, United States
Publisher	ACM
Pages	1-13
Number of pages	13
ISBN (Electronic)	9798400709661
DOIs	https://doi.org/10.1145/3679318.3685365
Publication status	Published - 13 Oct 2024
Event	13th Nordic Conference on Human-Computer Interaction - Uppsala, Sweden Duration: 13 Oct 2024 → 16 Oct 2024 https://www.nordichi2024.se/

Conference

Conference	13th Nordic Conference on Human-Computer Interaction
Abbreviated title	NordiCHI 2024
Country/Territory	Sweden
City	Uppsala
Period	13/10/24 → 16/10/24
Internet address	https://www.nordichi2024.se/

Keywords / Materials (for Non-textual outputs)

recommender systems
personalisation
media design
user-centred design

Access to Document

10.1145/3679318.3685365Licence: Creative Commons: Attribution (CC-BY)

RezkEtalNordiCHI2024User-centricTensionsFinal published version, 902 KBLicence: Creative Commons: Attribution (CC-BY)

Cite this

@inproceedings{3f31659c38f047159c8f44b07d6d0560,

title = "User-centric tensions: Exploring perceived benefits and (dis)comfort in media personalisation",

abstract = "Providing personalised recommendations has become standard practice across social and streaming services, online news aggregators, and various other media platforms. While success metrics usually paint a picture of user satisfaction and steer development towards further personalisation, these do not directly articulate users{\textquoteright} experiences of and opinions towards personalised content. This paper presents a mixed-methods investigation into the benefits, harms, and comfort levels regarding personalised media perceived by 211 people in the UK. Overall, participants believe that the benefits of personalisation outweigh the harms. However, they reveal conflicted feelings in relation to their comfort levels. Participants advocated for more agency, and provider transparency, including around data collection and handling. Given the high likelihood of accelerating media personalisation, we conclude that it is imperative to emphasise user-centric design in personalisation development and provide a set of design recommendations.",

keywords = "recommender systems, personalisation, media design, user-centred design",

author = "Rezk, {Anna Marie} and Auste Simkute and John Vines and Chris Elsden and Michael Evans and Rhianne Jones and Ewa Luger",

year = "2024",

month = oct,

day = "13",

doi = "10.1145/3679318.3685365",

language = "English",

pages = "1--13",

booktitle = "NordiCHI '24",

publisher = "ACM",

note = "13th Nordic Conference on Human-Computer Interaction, NordiCHI 2024 ; Conference date: 13-10-2024 Through 16-10-2024",

url = "https://www.nordichi2024.se/",

}

Rezk, AM, Simkute, A, Vines, J , Elsden, C, Evans, M, Jones, R & Luger, E 2024, User-centric tensions: Exploring perceived benefits and (dis)comfort in media personalisation. in NordiCHI '24: Proceedings of the 13th Nordic Conference on Human-Computer Interaction. ACM, New York, NY, United States, pp. 1-13, 13th Nordic Conference on Human-Computer Interaction, Uppsala, Sweden, 13/10/24. https://doi.org/10.1145/3679318.3685365

User-centric tensions: Exploring perceived benefits and (dis)comfort in media personalisation. / Rezk, Anna Marie; Simkute, Auste; Vines, John et al.
NordiCHI '24: Proceedings of the 13th Nordic Conference on Human-Computer Interaction. New York, NY, United States: ACM, 2024. p. 1-13.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - User-centric tensions

T2 - 13th Nordic Conference on Human-Computer Interaction

AU - Rezk, Anna Marie

AU - Simkute, Auste

AU - Vines, John

AU - Elsden, Chris

AU - Evans, Michael

AU - Jones, Rhianne

AU - Luger, Ewa

PY - 2024/10/13

Y1 - 2024/10/13

N2 - Providing personalised recommendations has become standard practice across social and streaming services, online news aggregators, and various other media platforms. While success metrics usually paint a picture of user satisfaction and steer development towards further personalisation, these do not directly articulate users’ experiences of and opinions towards personalised content. This paper presents a mixed-methods investigation into the benefits, harms, and comfort levels regarding personalised media perceived by 211 people in the UK. Overall, participants believe that the benefits of personalisation outweigh the harms. However, they reveal conflicted feelings in relation to their comfort levels. Participants advocated for more agency, and provider transparency, including around data collection and handling. Given the high likelihood of accelerating media personalisation, we conclude that it is imperative to emphasise user-centric design in personalisation development and provide a set of design recommendations.

AB - Providing personalised recommendations has become standard practice across social and streaming services, online news aggregators, and various other media platforms. While success metrics usually paint a picture of user satisfaction and steer development towards further personalisation, these do not directly articulate users’ experiences of and opinions towards personalised content. This paper presents a mixed-methods investigation into the benefits, harms, and comfort levels regarding personalised media perceived by 211 people in the UK. Overall, participants believe that the benefits of personalisation outweigh the harms. However, they reveal conflicted feelings in relation to their comfort levels. Participants advocated for more agency, and provider transparency, including around data collection and handling. Given the high likelihood of accelerating media personalisation, we conclude that it is imperative to emphasise user-centric design in personalisation development and provide a set of design recommendations.

KW - recommender systems

KW - personalisation

KW - media design

KW - user-centred design

U2 - 10.1145/3679318.3685365

DO - 10.1145/3679318.3685365

M3 - Conference contribution

SP - 1

EP - 13

BT - NordiCHI '24

PB - ACM

CY - New York, NY, United States

Y2 - 13 October 2024 through 16 October 2024

ER -

User-centric tensions: Exploring perceived benefits and (dis)comfort in media personalisation

Abstract / Description of output

Conference

Keywords / Materials (for Non-textual outputs)

Access to Document

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Cite this