Using eye movements during reading as an implicit measure of the acceptability of brand extensions

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	697-709
Journal	Applied Cognitive Psychology
Volume	18
Issue number	6
DOIs	https://doi.org/10.1002/acp.v18:6
Publication status	Published - 1 Sept 2004

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title = "Using eye movements during reading as an implicit measure of the acceptability of brand extensions",

author = "Stewart, {Andrew J.} and Pickering, {Martin J.} and Patrick Sturt",

year = "2004",

month = sep,

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doi = "10.1002/acp.v18:6",

language = "English",

volume = "18",

pages = "697--709",

journal = "Applied Cognitive Psychology",

issn = "0888-4080",

publisher = "Wiley",

number = "6",

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AU - Stewart, Andrew J.

AU - Pickering, Martin J.

AU - Sturt, Patrick

PY - 2004/9/1

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U2 - 10.1002/acp.v18:6

DO - 10.1002/acp.v18:6

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JO - Applied Cognitive Psychology

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