Viewing the Viewers: Publishers' Desires and Viewers' Privacy Concerns in Social Networks

Roberto Hoyle, Srijita Das, Apu Kapadia, Adam Lee, Kami Vaniea

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Social networking sites are starting to provide users with services such as LinkedIn's `Who's viewed my profile' feature, giving information about their audiences' composition and behavior. Providing information about content viewers to content publishers, however, raises new privacy concerns for viewers themselves, possibly creating a chilling effect on viewer behavior.

We report on a study of 718 respondents using Mechanical Turk across two surveys to study publishers' (N=402) use and expectations of information about their viewers, and viewers' (N=316) privacy behaviors and concerns in the face of such visibility. Our findings indicate that publishers are generally mindful of viewers' privacy; viewers engage in various self-censorship behaviors in the face of visibility; and in some cases (e.g., dating sites) significant gender differences exist about what information respondents felt should be shared with publishers and required of viewers.
Original languageEnglish
Title of host publicationCSCW '17: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
PublisherACM
Pages555-566
Number of pages12
ISBN (Print)978-1-4503-4335-0
DOIs
Publication statusPublished - 25 Feb 2017
Event2017 ACM Conference on Computer Supported Cooperative Work and Social Computing - Portland, United States
Duration: 25 Feb 20171 Mar 2017
http://cscw.acm.org/2017/

Conference

Conference2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
Abbreviated titleCSCW 2017
CountryUnited States
CityPortland
Period25/02/171/03/17
Internet address

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