Viewing the Viewers: Publishers' Desires and Viewers' Privacy Concerns in Social Networks

Roberto Hoyle; Srijita  Das; Apu Kapadia; Adam Lee; Kami Vaniea

doi:10.1145/2998181.2998288

Viewing the Viewers: Publishers' Desires and Viewers' Privacy Concerns in Social Networks

Roberto Hoyle, Srijita Das, Apu Kapadia, Adam Lee, Kami Vaniea

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Social networking sites are starting to provide users with services such as LinkedIn's `Who's viewed my profile' feature, giving information about their audiences' composition and behavior. Providing information about content viewers to content publishers, however, raises new privacy concerns for viewers themselves, possibly creating a chilling effect on viewer behavior.

We report on a study of 718 respondents using Mechanical Turk across two surveys to study publishers' (N=402) use and expectations of information about their viewers, and viewers' (N=316) privacy behaviors and concerns in the face of such visibility. Our findings indicate that publishers are generally mindful of viewers' privacy; viewers engage in various self-censorship behaviors in the face of visibility; and in some cases (e.g., dating sites) significant gender differences exist about what information respondents felt should be shared with publishers and required of viewers.

Original language	English
Title of host publication	CSCW '17: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
Publisher	ACM
Pages	555-566
Number of pages	12
ISBN (Print)	978-1-4503-4335-0
DOIs	https://doi.org/10.1145/2998181.2998288
Publication status	Published - 25 Feb 2017
Event	2017 ACM Conference on Computer Supported Cooperative Work and Social Computing - Portland, United States Duration: 25 Feb 2017 → 1 Mar 2017 http://cscw.acm.org/2017/

Conference

Conference	2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
Abbreviated title	CSCW 2017
Country/Territory	United States
City	Portland
Period	25/02/17 → 1/03/17
Internet address	http://cscw.acm.org/2017/

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CSCW2017
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Cite this

@inproceedings{fdd26adfc8fa473289c97274a4c5b8d6,

title = "Viewing the Viewers: Publishers' Desires and Viewers' Privacy Concerns in Social Networks",

abstract = "Social networking sites are starting to provide users with services such as LinkedIn's `Who's viewed my profile' feature, giving information about their audiences' composition and behavior. Providing information about content viewers to content publishers, however, raises new privacy concerns for viewers themselves, possibly creating a chilling effect on viewer behavior. We report on a study of 718 respondents using Mechanical Turk across two surveys to study publishers' (N=402) use and expectations of information about their viewers, and viewers' (N=316) privacy behaviors and concerns in the face of such visibility. Our findings indicate that publishers are generally mindful of viewers' privacy; viewers engage in various self-censorship behaviors in the face of visibility; and in some cases (e.g., dating sites) significant gender differences exist about what information respondents felt should be shared with publishers and required of viewers. ",

author = "Roberto Hoyle and Srijita Das and Apu Kapadia and Adam Lee and Kami Vaniea",

year = "2017",

month = feb,

day = "25",

doi = "10.1145/2998181.2998288",

language = "English",

isbn = "978-1-4503-4335-0",

pages = "555--566 ",

booktitle = "CSCW '17: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing",

publisher = "ACM",

note = "2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017 ; Conference date: 25-02-2017 Through 01-03-2017",

url = "http://cscw.acm.org/2017/",

}

Hoyle, R, Das, S, Kapadia, A, Lee, A & Vaniea, K 2017, Viewing the Viewers: Publishers' Desires and Viewers' Privacy Concerns in Social Networks. in CSCW '17: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing. ACM, pp. 555-566 , 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, Portland, Oregon, United States, 25/02/17. https://doi.org/10.1145/2998181.2998288

TY - GEN

T1 - Viewing the Viewers: Publishers' Desires and Viewers' Privacy Concerns in Social Networks

AU - Hoyle, Roberto

AU - Das, Srijita

AU - Kapadia, Apu

AU - Lee, Adam

AU - Vaniea, Kami

PY - 2017/2/25

Y1 - 2017/2/25

N2 - Social networking sites are starting to provide users with services such as LinkedIn's `Who's viewed my profile' feature, giving information about their audiences' composition and behavior. Providing information about content viewers to content publishers, however, raises new privacy concerns for viewers themselves, possibly creating a chilling effect on viewer behavior. We report on a study of 718 respondents using Mechanical Turk across two surveys to study publishers' (N=402) use and expectations of information about their viewers, and viewers' (N=316) privacy behaviors and concerns in the face of such visibility. Our findings indicate that publishers are generally mindful of viewers' privacy; viewers engage in various self-censorship behaviors in the face of visibility; and in some cases (e.g., dating sites) significant gender differences exist about what information respondents felt should be shared with publishers and required of viewers.

AB - Social networking sites are starting to provide users with services such as LinkedIn's `Who's viewed my profile' feature, giving information about their audiences' composition and behavior. Providing information about content viewers to content publishers, however, raises new privacy concerns for viewers themselves, possibly creating a chilling effect on viewer behavior. We report on a study of 718 respondents using Mechanical Turk across two surveys to study publishers' (N=402) use and expectations of information about their viewers, and viewers' (N=316) privacy behaviors and concerns in the face of such visibility. Our findings indicate that publishers are generally mindful of viewers' privacy; viewers engage in various self-censorship behaviors in the face of visibility; and in some cases (e.g., dating sites) significant gender differences exist about what information respondents felt should be shared with publishers and required of viewers.

U2 - 10.1145/2998181.2998288

DO - 10.1145/2998181.2998288

M3 - Conference contribution

SN - 978-1-4503-4335-0

SP - 555

EP - 566

BT - CSCW '17: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing

PB - ACM

T2 - 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing

Y2 - 25 February 2017 through 1 March 2017

ER -

Viewing the Viewers: Publishers' Desires and Viewers' Privacy Concerns in Social Networks

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