Virtual flagships and sociable media.

Richard Coyne, Mark Wright, James Stewart, Henrik Ekeus

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationFlagship Marketing: Concepts and Places
EditorsA Kent, R. Brown Brown
Place of PublicationLondon
Number of pages17
ISBN (Print)978-0-415-81211-5 (pb), 978-0-415-43602-1 (hb)
Publication statusPublished - 12 Nov 2009

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