Virtual flagships and sociable media.

Richard Coyne, Mark Wright, James Stewart, Henrik Ekeus

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Flagship Marketing: Concepts and Places
Editors	A Kent, R. Brown Brown
Place of Publication	London
Publisher	Routledge
Pages	46-62
Number of pages	17
ISBN (Print)	978-0-415-81211-5 (pb), 978-0-415-43602-1 (hb)
Publication status	Published - 12 Nov 2009

Access to Document

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title = "Virtual flagships and sociable media.",

author = "Richard Coyne and Mark Wright and James Stewart and Henrik Ekeus",

year = "2009",

month = nov,

day = "12",

language = "English",

isbn = "978-0-415-81211-5 (pb)",

pages = "46--62",

editor = "A Kent and Brown, \{R. Brown\}",

booktitle = "Flagship Marketing: Concepts and Places",

publisher = "Routledge",

address = "United Kingdom",

}