Virtuous circle

Sonja Henrici; Benjamin Kempas; Nic Wistreich

Virtuous circle

Sonja Henrici, Benjamin Kempas, Nic Wistreich

Edinburgh College of Art

Research output: Other contribution

Abstract

Using CRM and CMS solutions with the support of a cutting edge outreach tools provided by "Nationbuilder," and "Distrify" and others, we're testing audience engagement, aggregation and retention across our film projects.

Virtuous Circle Project:
Virtuous Circle tests how direct and deep audience engagement builds alternative and sustainable revenues as well as marketing muscle for documentaries. It will test and develop tools and strategies to be used at any stage of production and distribution. It will develop a best practice model for monetising.

We will do this test via three case studies of feature documentaries in different stages – one that is ready for niche distribution; one that is in post production, and one that is in early stages of development. We want to find an authentic voice for SDI's online communications which lets us aggregate our audiences.

Original language	English
Type	Documentary engagement
Publisher	Scottish Documentary Institute
Publication status	Published - 2014

Access to Document

http://blog.scottishdocinstitute.com/tags/virtuous_circle

2 Digital or Visual Products

Future My Love
Henrici, S., Borg, M. & Mendelle, N., 30 Jun 2012
Research output: Non-textual form › Digital or Visual Products

File
I Am Breathing
Davie, E., McKinnon, M. & Henrici, S., 2012
Research output: Non-textual form › Digital or Visual Products

File

1 Participation in workshop, seminar, course

Make Your Market
Sonja Henrici (Organiser)
29 Jan 2016 → 20 Jun 2016
Activity: Participating in or organising an event types › Participation in workshop, seminar, course

Cite this

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title = "Virtuous circle",

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TY - GEN

T1 - Virtuous circle

AU - Henrici, Sonja

AU - Kempas, Benjamin

AU - Wistreich, Nic

PY - 2014

Y1 - 2014

N2 - Using CRM and CMS solutions with the support of a cutting edge outreach tools provided by "Nationbuilder," and "Distrify" and others, we're testing audience engagement, aggregation and retention across our film projects.Virtuous Circle Project:Virtuous Circle tests how direct and deep audience engagement builds alternative and sustainable revenues as well as marketing muscle for documentaries. It will test and develop tools and strategies to be used at any stage of production and distribution. It will develop a best practice model for monetising.We will do this test via three case studies of feature documentaries in different stages – one that is ready for niche distribution; one that is in post production, and one that is in early stages of development. We want to find an authentic voice for SDI's online communications which lets us aggregate our audiences.

AB - Using CRM and CMS solutions with the support of a cutting edge outreach tools provided by "Nationbuilder," and "Distrify" and others, we're testing audience engagement, aggregation and retention across our film projects.Virtuous Circle Project:Virtuous Circle tests how direct and deep audience engagement builds alternative and sustainable revenues as well as marketing muscle for documentaries. It will test and develop tools and strategies to be used at any stage of production and distribution. It will develop a best practice model for monetising.We will do this test via three case studies of feature documentaries in different stages – one that is ready for niche distribution; one that is in post production, and one that is in early stages of development. We want to find an authentic voice for SDI's online communications which lets us aggregate our audiences.

M3 - Other contribution

PB - Scottish Documentary Institute

ER -

Virtuous circle

Abstract

Access to Document

Fingerprint

Research output

Future My Love

I Am Breathing

Activities

Make Your Market

Cite this