Virtuous circle

Sonja Henrici, Benjamin Kempas, Nic Wistreich

Research output: Other contribution

Abstract / Description of output

Using CRM and CMS solutions with the support of a cutting edge outreach tools provided by "Nationbuilder," and "Distrify" and others, we're testing audience engagement, aggregation and retention across our film projects.

Virtuous Circle Project:
Virtuous Circle tests how direct and deep audience engagement builds alternative and sustainable revenues as well as marketing muscle for documentaries. It will test and develop tools and strategies to be used at any stage of production and distribution. It will develop a best practice model for monetising.

We will do this test via three case studies of feature documentaries in different stages – one that is ready for niche distribution; one that is in post production, and one that is in early stages of development. We want to find an authentic voice for SDI's online communications which lets us aggregate our audiences.
Original languageEnglish
TypeDocumentary engagement
PublisherScottish Documentary Institute
Publication statusPublished - 2014


Dive into the research topics of 'Virtuous circle'. Together they form a unique fingerprint.
  • Future My Love

    Henrici, S., Borg, M. & Mendelle, N., 30 Jun 2012

    Research output: Non-textual formDigital or Visual Products

  • I Am Breathing

    Davie, E., McKinnon, M. & Henrici, S., 2012

    Research output: Non-textual formDigital or Visual Products

  • Make Your Market

    Sonja Henrici (Organiser)

    29 Jan 201620 Jun 2016

    Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

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