Using CRM and CMS solutions with the support of a cutting edge outreach tools provided by "Nationbuilder," and "Distrify" and others, we're testing audience engagement, aggregation and retention across our film projects.
Virtuous Circle Project:
Virtuous Circle tests how direct and deep audience engagement builds alternative and sustainable revenues as well as marketing muscle for documentaries. It will test and develop tools and strategies to be used at any stage of production and distribution. It will develop a best practice model for monetising.
We will do this test via three case studies of feature documentaries in different stages – one that is ready for niche distribution; one that is in post production, and one that is in early stages of development. We want to find an authentic voice for SDI's online communications which lets us aggregate our audiences.