What do you meme? Exploring how internet memes aid understanding of grandparent/grandchild relationships in consumer research

Caroline Marchant, Gram Malene, Stephanie O'Donohoe

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 10 May 2019
Event10th Workshop in Interpretive Consumer Research - Lyon, France
Duration: 9 May 201910 May 2019

Workshop

Workshop10th Workshop in Interpretive Consumer Research
Country/TerritoryFrance
CityLyon
Period9/05/1910/05/19

Keywords / Materials (for Non-textual outputs)

  • grandparent/child
  • interpretive consuner research
  • memes

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