What makes digital content influential? A comparison of Celebrities and influencers

Kirsten Cowan

What makes digital content influential? A comparison of Celebrities and influencers

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 27 Jun 2018
Event	Academy of Marketing Science World Marketing Congress - Universidade Lusiada-Norte Porto, Oporto, Portugal Duration: 27 Jun 2018 → 29 Jun 2018 http://www.ams-web.org/events/EventDetails.aspx?id=887997

Conference

Conference	Academy of Marketing Science World Marketing Congress
Country/Territory	Portugal
City	Oporto
Period	27/06/18 → 29/06/18
Internet address	http://www.ams-web.org/events/EventDetails.aspx?id=887997

What Makes Digital Content Influential? A Comparison of Celebrities and Influencers
Kirsten Cowan (Invited speaker)
27 Jun 2018
Activity: Academic talk or presentation types › Invited talk

Cite this

@conference{01a4fcd787b44f0c8277332cdd9b79a0,

title = "What makes digital content influential? A comparison of Celebrities and influencers",

author = "Kirsten Cowan",

note = "Third study in progress. Intended for Journal of Consumer Psychology; Academy of Marketing Science World Marketing Congress ; Conference date: 27-06-2018 Through 29-06-2018",

year = "2018",

month = jun,

day = "27",

language = "English",

url = "http://www.ams-web.org/events/EventDetails.aspx?id=887997",

}

What makes digital content influential? A comparison of Celebrities and influencers

Conference

Activities

What Makes Digital Content Influential? A Comparison of Celebrities and Influencers

Cite this