When inter-firm relationship benefits mitigate power asymmetry

Kirsten Cowan, Audhesh K. Paswan, Eric Van Steenburg

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	140-148
Journal	Industrial Marketing Management
Volume	48
DOIs	https://doi.org/10.1016/j.indmarman.2015.03.013
Publication status	Published - 1 Jul 2015

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title = "When inter-firm relationship benefits mitigate power asymmetry",

author = "Kirsten Cowan and Paswan, \{Audhesh K.\} and \{Van Steenburg\}, Eric",

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journal = "Industrial Marketing Management",

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T1 - When inter-firm relationship benefits mitigate power asymmetry

AU - Cowan, Kirsten

AU - Paswan, Audhesh K.

AU - Van Steenburg, Eric

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U2 - 10.1016/j.indmarman.2015.03.013

DO - 10.1016/j.indmarman.2015.03.013

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JO - Industrial Marketing Management

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