When opposites attract: incorporating trait complementarity into the measurement of self-brand personality alignment

Maria Karampela, Angela Tregear

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Oct 2014
EventAdvances in Consumer Research - Baltimore, United Kingdom
Duration: 1 Oct 2014 → …

Conference

ConferenceAdvances in Consumer Research
Country/TerritoryUnited Kingdom
CityBaltimore
Period1/10/14 → …

Cite this