| Original language | English |
|---|---|
| Title of host publication | Contemporary Issues in Brand Management |
| Editors | G. Christoldoulides, C. Veloutsou, C. Jevons, L. de Chernatony, N. Papadopoulos |
| Publisher | Athens Institute of Education and Research (ATINER) |
| Publication status | Published - 2010 |
Where is Customer Loyalty in the UK Retail Banking Industry?
D. El-Manstrly, R. Paton, C. Veloutsou
Research output: Chapter in Book/Report/Conference proceeding › Chapter