Where is Customer Loyalty in the UK Retail Banking Industry?

D. El-Manstrly, R. Paton, C. Veloutsou

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationContemporary Issues in Brand Management
EditorsG. Christoldoulides, C. Veloutsou, C. Jevons, L. de Chernatony, N. Papadopoulos
PublisherAthens Institute of Education and Research (ATINER)
Publication statusPublished - 2010

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