Where is Customer Loyalty in the UK Retail Banking Industry?

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Contemporary Issues in Brand Management
Editors	G. Christoldoulides, C. Veloutsou, C. Jevons, L. de Chernatony, N. Papadopoulos
Publisher	Athens Institute of Education and Research (ATINER)
Publication status	Published - 2010

Cite this

@inbook{7e21c83a6a6945d994fd84617a4a116b,

title = "Where is Customer Loyalty in the UK Retail Banking Industry?",

author = "D. El-Manstrly and R. Paton and C. Veloutsou",

year = "2010",

language = "English",

editor = "G. Christoldoulides and C. Veloutsou and C. Jevons and \{de Chernatony\}, L. and N. Papadopoulos",