Who is the “Self” that buys?: An exploratory examination of imaginative consumption and explanation of opinion leadership

Kirsten L. Cowan; Bo Dai

doi:10.1002/mar.20749

Who is the “Self” that buys? An exploratory examination of imaginative consumption and explanation of opinion leadership

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1008-1023
Journal	Psychology and marketing
Volume	31
Issue number	11
Early online date	9 Oct 2014
DOIs	https://doi.org/10.1002/mar.20749
Publication status	Published - 1 Nov 2014

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10.1002/mar.20749

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author = "Cowan, {Kirsten L.} and Bo Dai",

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Who is the “Self” that buys? An exploratory examination of imaginative consumption and explanation of opinion leadership

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Kirsten Cowan

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Who is the “Self” that buys? An exploratory examination of imaginative consumption and explanation of opinion leadership

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Kirsten Cowan

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