Why do individuals seek out adventure sport coaching?

Individualisation is a key aspect of coaching practice. This is particularly important for adventure sport coaches, given the demands of the hyper-dynamic coaching environment and the various motivations to participate in adventure sports. However, the literature on individualisation is limited. As a logical beginning, the aim of this study is to understand why individuals seek coaching in the context of adventure sports. Semi-structured interviews with adventure sport clients (N = 15) were thematically analysed, revealing that clients seek three different but not mutually exclusive experiences: holistic, authentic, and developmental. Importantly, the extent to which each experience was desired varied between individuals. These differences in individual desires place a fundamental emphasis on coaches’ understanding of why an individual seeks coaching as well as their longer-term participation goals, and then having the adaptive expertise to meet those expectations. Further research is required to understand how aspects of the