Why Do Local South Korean Market Leaders Supply Retailer Grocery Brands?

John Dawson, Young Sang Cho, Steve Burt

Research output: Contribution to journalArticlepeer-review


This article examines why many of the leading South Korean brand manufacturers produce retailer brand products within their major product categories. The reasons identified include pressure from retailers, protection of other national brand product ranges, maintenance or improvements in working relationships, protection of other distribution channels, savings in marketing budgets, diversification of product lines, and changing competitive structures. Evidence is also provided of the dynamic nature of decision making relating to retail brand supply across the whole portfolio of brands which the manufacturer offers, rather than in respect of individual product brands or markets, the focus of much existing work.
Original languageEnglish
JournalJournal of Asia-Pacific Business
Issue number4
Publication statusPublished - 2013


Dive into the research topics of 'Why Do Local South Korean Market Leaders Supply Retailer Grocery Brands?'. Together they form a unique fingerprint.

Cite this