| Original language | English |
|---|---|
| Pages (from-to) | 223-246 |
| Number of pages | 24 |
| Journal | International Journal of Advertising |
| Volume | 26 |
| Publication status | Published - 2007 |
Why young consumers are not open to mobile marketing communications
Stephanie O'Donohoe, I. Grant
Research output: Contribution to journal › Article › peer-review