Yo Krispy Kreme, I don’t ‘Like’ your donuts’: An empirical investigation into complaint management in the context of social media

Golbahar Shakerin; Ben Marder; Chris Archer-Brown

Yo Krispy Kreme, I don’t ‘Like’ your donuts’: An empirical investigation into complaint management in the context of social media

Golbahar Shakerin, Ben Marder, Chris Archer-Brown

Business School
Marketing
Leadership, Organisations and Society

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 22 May 2014
Event	Academy of Marketing Science - , United States Duration: 22 May 2001 → 25 May 2001

Conference

Conference	Academy of Marketing Science
Country/Territory	United States
Period	22/05/01 → 25/05/01

Cite this

@conference{c205c7be9ea04001aa05acfb5bc25703,

title = "Yo Krispy Kreme, I don{\textquoteright}t {\textquoteleft}Like{\textquoteright} your donuts{\textquoteright}: An empirical investigation into complaint management in the context of social media",

author = "Golbahar Shakerin and Ben Marder and Chris Archer-Brown",

year = "2014",

month = may,

day = "22",

language = "English",

note = "Academy of Marketing Science ; Conference date: 22-05-2001 Through 25-05-2001",

}