Yo Krispy Kreme, I don’t ‘Like’ your donuts’: An empirical investigation into complaint management in the context of social media

Golbahar Shakerin, Ben Marder, Chris Archer-Brown

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Publication statusPublished - 22 May 2014
EventAcademy of Marketing Science - , United States
Duration: 22 May 200125 May 2001


ConferenceAcademy of Marketing Science
CountryUnited States

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