Edinburgh Research Explorer

Marketing

Organisational unit: Research Group

  1. 2020
  2. Technological innovation in B2B international trade

    Lacka, E., Chan, H. K. & Wang, X., 11 Sep 2020, In : Industrial Marketing Management. 91, p. 174-175

    Research output: Contribution to journalEditorial

  3. Perception is reality... haptic factors and digital engagement

    Cowan, K., Spielmann, N., Horn, E. & Griffart, C., 1 Sep 2020, (Accepted/In press) In : Journal of Business Research.

    Research output: Contribution to journalArticle

  4. The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in ‘real life’

    Lavertu, L., Marder, B., Erz, A. & Angell, R., Sep 2020, In : Computers in Human Behavior. 110

    Research output: Contribution to journalArticle

  5. Whose experience is it anyway? Toward a constructive engagement of tensions in patient-centered health care

    Vogus, T. J., Gallan, A., Rathert, C., El-Manstrly, D. & Strong, A., 28 Aug 2020, In : Journal of Service Management .

    Research output: Contribution to journalArticle

  6. Alipay entered Malaysia: A closer look at the new market entry strategy driven by Chinese tourists

    Shen, X., Ansell, J. & Chew, B. C., 15 Jul 2020, In : Qualitative Research in Financial Markets.

    Research output: Contribution to journalArticle

  7. Sustaining customer engagement behavior through corporate social responsibility: The roles of environmental concern and green trust

    Chuah, S. H., El-manstrly, D., Tseng, M. & Ramayah, T., 1 Jul 2020, In : Journal of Cleaner Production. 262, 121348.

    Research output: Contribution to journalArticle

  8. Technological advancements and B2B international trade: A bibliometric analysis and review of industrial marketing research

    Lacka, E., Chan, H. K. & Wang, X., Jul 2020, In : Industrial Marketing Management. 88, 11 p.

    Research output: Contribution to journalArticle

  9. Virtual travel community members’ stickiness behaviour: How and when it develops

    El-Manstrly, D., Ali, F. & Steedman, C., Jul 2020, In : International Journal of Hospitality Management. 88, 102535.

    Research output: Contribution to journalArticle

  10. Proactive handling of flight overbooking: How to reduce negative eWOM and the costs of bumping customers

    Nazifi, A., Gelbrich, K., Grégoire, Y., Koch, S., El-Manstrly, D. & Wirtz, J., 19 Jun 2020, In : Journal of Service Research. p. 1-20

    Research output: Contribution to journalArticle

  11. Social distancing: how we overcome fear of one another to embrace a new normal

    Rodner, V., 12 Jun 2020

    Research output: Non-textual formWeb publication/site

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