Edinburgh Research Explorer

Dr Dahlia El-Manstrly

Lecturer in Marketing

Education/Academic qualification

Doctor of Philosophy (PhD), University of Glasgow
A Mixed Methods Approach to Investigate the Interrelationships between the Four Stages of Loyalty
Master of Science, University of Glasgow
Management Research: Switching Costs and Customer Loyalty in the UK Retail Banking Industry
Master of Science, University of Huddersfield
Marketing: Using the Internet for achieving competitive advantage in the UK Financial Services Industry
Bachelor of Science, Suez Canal University, Egypt
Commerce and Business Administration

ID: 23731