Edinburgh Research Explorer

Prof Linda Bauld

Chair of Public Health

Profile photo

Willingness to take PhD students: Yes

Education/Academic qualification

Doctor of Philosophy (PhD), University of Edinburgh
Bachelor of Arts, University of Toronto

Professional Qualifications

2019Fellow of the Academy of Social Sciences, FAcSS
2019Fellow of the Royal Society of Edinburgh, FRSE
2017Fellow of the Royal College of Physicians of Edinburgh, FRCPE

Area of Expertise

Research expertisePublic Health, Nicotine and Tobacco Research, Cancer Prevention, Alcohol, Overweight and Obesity


Linda joined the University of Edinburgh in November 2018 from the University of Stirling where she was Professor of Health Policy, Director of the Institute for Social Marketing and Dean of Research Impact. Since 2014 she has combined her academic roles with serving as Cancer Research UK's cancer prevention champion, the CRUK/BUPA Chair in Behavioural Research for Cancer Prevention.

She is a behavioural scientist with a PhD in social policy. Her research focuses on two main areas: the evaluation of complex public health interventions; and the use of evidence to inform health policy. She has conducted studies on drug and alcohol use, inequalities in health, overweight and obesity and, most notably, on smoking cessation and tobacco control. She undertook the first study of the UK's national stop smoking services when they were established in 1998. She has also played a significant role in the monitoring and evaluation of a range of tobacco control policies, and served as the UK government's scientific adviser on tobacco control from 2006 to 2010.

Examples of recent work include: authoring the 3 year review of smokefree legislation in England (published by the Department of Health in 2011); leading (with David Tappin) the world's largest trial of financial incentives for smoking cessation in pregnancy (published 2015); playing a key role in developing smoking cessation in pregnancy guidance in England (2010) and for the World Health Organisation (2013-14); coordinating the development of an independent alcohol strategy for the UK ('Health First', published in March 2013); leading a national review of smoking cessation services for the Scottish government (2013-2014); chairing the NICE programme development group on tobacco harm reduction (2011-2013); acting as spokesperson for CRUK's obesity policy work in Scotland through the charity's 'Scale Down Cancer' campaign (2016-current) and developing an independent obesity strategy for the UK with the Obesity Health Alliance (2019-current).

Responsibilities & affiliations

Linda is co-Director (with Professor David Weller) of the Centre for Population Health (CPHS), one of three Centres in the Usher Institute. She also leads two large research Consortia. The first is the Tobacco Control Capacity Programme, awarded funding of £3.4 million from the Global Challenges Research Fund. TCCP involves teams in six UK and nine LMIC research organisations in Africa and South Asia. The second is SPECTRUM, a 10 University and multi-agency public health partnership Consortium with £5.9 million funding from the UK Prevention Research Partnership focusing on the commercial determinants of health. SPECTRUM is the successor to the UK Centre for Tobacco and Alcohol Studies. 

Linda chairs, or is a member of, a number of policy and research funding committees in Europe, Canada and the UK. She is a Fellow of the Royal College of Physicians, the Royal Society of Edinburgh and the Academy of Social Sciences. 

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