Edinburgh Research Explorer

Liz Mcfall

Chancellor's Fellow

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Willingness to take PhD students: Yes


My research focuses on how consumer markets are made, especially for dull, difficult and politically challenging products including life and health insurance and payday loans. I am currently exploring the impact of data-driven innovations in insurtech and the arts, heritage and visitor economiesI have been involved in establishing the field of market studies through organising events, collective publications and conference streams at EGOS and the ISA for many years. The 2017 edited collection Markets and the Arts of Attachment (Routledge, Cochoy, Deville, McFall [eds.]) arose from these discussions as did The Limits of Performativity and a series of journal special issues. I co-founded the Journal of Cultural Economy in 2007 and am currently joint Editor-in-Chief. I am also a member of Valuation Studies editorial board and recently joined the editorial collective behind the Limn publishing project. I am the author of Devising Consumption: cultural economies of insurance, credit and spending (Routledge, 2014) and Advertising: a cultural economy (Sage 2004). 

Research outputs

  1. Editorial: The personalisation of insurance: Data, behaviour and innovation

    Research output: Contribution to journalEditorialpeer-review

  2. The value of sharing: Branding and behaviour in a life and health insurance company

    Research output: Contribution to journalArticlepeer-review

  3. In search of a problem: Mapping controversies over NHS (England) patient data with digital tools

    Research output: Contribution to journalArticlepeer-review

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