Edinburgh Research Explorer

Alipay entered Malaysia: A closer look at the new market entry strategy driven by Chinese tourists

Research output: Contribution to journalArticle

Standard

Alipay entered Malaysia : A closer look at the new market entry strategy driven by Chinese tourists. / Shen, Xiaobai; Ansell, Jonathan; Chew, Boon Cheong.

In: Qualitative Research in Financial Markets, 15.07.2020.

Research output: Contribution to journalArticle

Harvard

Shen, X, Ansell, J & Chew, BC 2020, 'Alipay entered Malaysia: A closer look at the new market entry strategy driven by Chinese tourists', Qualitative Research in Financial Markets. https://doi.org/10.1108/QRFM-06-2019-0069

APA

Shen, X., Ansell, J., & Chew, B. C. (2020). Alipay entered Malaysia: A closer look at the new market entry strategy driven by Chinese tourists. Qualitative Research in Financial Markets. https://doi.org/10.1108/QRFM-06-2019-0069

Vancouver

Shen X, Ansell J, Chew BC. Alipay entered Malaysia: A closer look at the new market entry strategy driven by Chinese tourists. Qualitative Research in Financial Markets. 2020 Jul 15. https://doi.org/10.1108/QRFM-06-2019-0069

Author

Shen, Xiaobai ; Ansell, Jonathan ; Chew, Boon Cheong. / Alipay entered Malaysia : A closer look at the new market entry strategy driven by Chinese tourists. In: Qualitative Research in Financial Markets. 2020.