Edinburgh Research Explorer

Amplification and Analysis of Academic Events through Social Media: A Case Study of the 2009 Beyond the Repository Fringe Event

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationHigher Education Administration with Social Media Including Applications in Student Affairs, Enrollment Management, Alumni Relations, and Career Centers
EditorsCharles Wankel, Laura A. Wankel
PublisherEmerald Group Publishing Limited
Number of pages23
ISBN (Electronic)978-0-85724-652-3
ISBN (Print)978-0-85724-651-6
Publication statusPublished - 2011

Publication series

NameCutting-edge Technologies in Higher Education
PublisherEmerald Group
ISSN (Print)2044-9968


Social media tools are in increasing use across higher education and Twitter hashtags, live blogs, Facebook events and Flickr groups are becoming a regular feature of academic conferences and events. In this chapter the author reflects on the experience of planning, moderating and analysing social media amplification of the 2009 Beyond the Repository Fringe event. Based upon this experience several important issues regarding social media usage are considered and a series of practical guidelines for planning amplification of higher education events are proposed.

    Research areas

  • social media, social media amplification, event amplification, Twitter, conferences

ID: 16642736